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THE EQUIPMENT I still use a medium format film camera. Its film measures 60mm by 45mm per frame (three times the area of a 35mm camera negative). To speak in terms of digital SLR, the only cameras that can produce better results than a medium format film camera are the full-frame 20+mpx cameras. CMOS isn't even close.
For my purposes, I need to be able to enlarge my images up to 60"x80", a size which my customers occasionally order. Not even with one of the new professional 16 megapixel full frame cameras would I be able to enlarge to that size. The picture would be too pixelated.
In the interest of saving Internet server space and cutting down on download time, all of the sample images on this site have been shrunk and color-corrected, so they will appear more pixelated than actual prints. Since about 2015, the process has evolved to take advantage of new printing methods: negatives are scanned, thereby being protected against the color-shift problem of film photography, and enlarged digitally on Kodak Royal Paper.
The resulting hybrid film/digital system is a unique solution that checks the boxes of preserving what was already working well in the past, the large format camera body, the combination of lenses, etc., with the convenience of the present day, digital, reliable color, and bulk printing technology. Taking the Pepsi challenge, many people would prefer the organic appearance of film-based prints over a pure digital setup.
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